Building a Greener Tomorrow

My Role: Product Designer

Team: 3 Product Designers, 5 Engineers, 1 Product Manager

Duration: 3-day Hackathon

Theme: Sustainability and Technology

Focus: To collaborate with new product designers and developers in a cross-functional setting to quickly discover, define, design and deliver an app that allows people to share their surplus food with others in order to limit waste.

No Bad Food

Purpose: An estimated 1.3 billion tons of food is wasted annually. Our product, called No Bad Food, sets out to fight against food waste by connecting people with others in their local neighborhood to share and receive their surplus food.

Goal: To make eating more sustainable, to help conserve and save the planet.

Challenges: How do you easily connect people with others? Some people may have food allergies. How do you safely share food? There are some FDA regulations. How to share food legally?

Competitive and Comparative Analysis

To find solutions in achieving our goal in helping people share and receive surplus food, we began our research by conducting a Competitive and Comparative Analysis to understand the competition and to build strategy to enhance our product's user experience.

Key insights in what features to prioritize in order to keep up with the competition:

* A How It Works section is immediately identified on the homepage telling users what services are offered.

*Across all platforms a filtering system is a standard feature when using the search function or on a map.

*Every platform provided fully detailed listings page for users to connect and conduct transactions with others.

Problem Statement

Now that we have a sense of what features to prioritize, does this still address our problem in helping our users find efficient ways to fight against food waste? To answer yes to this, how can we enable users to share and find food in their local neighborhood?

User Persona

User Flow